National Appliance Repairs
Rebuilding An Established Appliance Repair Brand For Long-Term Growth.
This project focused on redesigning and restructuring an established appliance repair website serving Dublin & North Wicklow. The goal was to create a cleaner, more professional website that makes it easier for customers to find the right repair service, while protecting existing search visibility and building stronger foundations for future SEO and Google Ads campaigns.
- WordPress
- UX / UI Design
- SEO
- Website Redesign
- Website Migration
A Smarter Website For A Trusted Local Business.
National Appliance Repairs needed a modern website that better reflected the quality of the business. We redesigned and restructured the site to make services easier to find, improve conversions, and create stronger foundations for SEO and Google Ads — while carefully protecting existing search visibility.
"
The new website is a huge improvement. It looks far more professional, makes it easier for customers to find the right service, and gives us a much stronger platform to grow the business online.
- Ronan Connor, National Appliance Repairs
Key Features.
A complete website redesign focused on making appliance repair services easier to find, improving customer journeys, and creating a stronger platform for SEO and lead generation.
Service-Led Website Structure
The website was reorganised around core appliance repair services, making it easier for customers to quickly find the help they need.
Responsive Website Design
Fully responsive layouts optimised for desktop, tablet, and mobile to ensure a seamless experience across all devices.
SEO Migration & Redirect Strategy
Legacy pages were reviewed and carefully redirected to protect existing search visibility and avoid losing valuable organic traffic during the rebuild.
Dedicated Brand Pages
New pages were created for key appliance brands, including SMEG, helping strengthen relevance for high-intent brand-specific searches.
Conversion-Focused User Journey
Fully responsive layouts optimised for desktop, tablet, and mobile to ensure a seamless experience across all devices.
SEO Migration & Redirect Strategy
Navigation, page layouts, calls to action, and contact points were simplified to encourage more phone calls and enquiries from potential customers.
Performance & Scalability
New pages were created for key appliance brands, including SMEG, helping strengthen relevance for high-intent brand-specific searches.
Trust & User Experience
Clear navigation, simplified journey flow, FAQ integration, and strong visual consistency to help build customer trust and improve usability.
Ready To Start Your Project?
Let's build something brilliant.
Have a chat with Northside Digital today to see how we can build your ideal project.
What We Do Best.
Digital work shaped around the needs of your business, with a clear focus on building what works commercially, not just creatively.
WEBSITE DESIGN
Website Design
New websites and redesigns built around your business, your customers and your goals.
SEO
Search Engine Optimisation
Practical SEO to improve visibility, strengthen rankings and help more customers find your business.
BRANDING
Branding & Graphic Design
Logos, brand assets, brochures, business cards and creative that gives your business a consistent look.
National Appliance Repairs
Website Design • Website Redesign • Website Migration • SEO • WordPress
GP24
Website Design • Website Migration • SEO • CRO • WordPress • Google Ads • Booking Integration
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