DIY - Marketing Jargon & Acronyms
Marketing & web design jargon without the bullsh*t.
Plain-English explanations of the terms agencies love throwing around. No fluff. No pretending you know what they mean.
The Bleedin' Deadly Jargon Buster.
Marketing Jargon Debunked; Why this actually matters.
Most small business owners don’t need to know everything about marketing.
But not understanding the basics can cost you money.
If you don’t know what terms like SEO, PPC, or conversion mean:
- You can’t properly judge the work being done
- You can end up spending money in the wrong places
- You’re relying fully on someone else to make decisions for you
This guide gives you just enough knowledge to stay in control, without needing to become an expert.
SEO Terms
SEO (Search Engine Optimisation)
Getting your website to show up higher on Google without paying for ads.
SERP (Search Engine Results Page)
The page you see after you Google something.
KW (Keyword)
The word or phrase people type into Google.
LSI Keywords
Related terms Google expects to see around your main keyword.
On-Page SEO
Stuff you do on your website (headings, content, images).
Off-Page SEO
Stuff done outside your website (backlinks, mentions, reviews).
Backlink
A link from another website pointing to yours (like a vote of trust).
Domain Authority (DA)
A score showing how strong your website is compared to others.
CTR (Click Through Rate)
How many people click your result vs how many see it.
Meta Title & Description
The title and snippet you see on Google before clicking
Paid Ads
PPC (Pay Per Click)
You pay each time someone clicks your ad.
CPC (Cost Per Click)
How much you’re charged for each click.
CPM (Cost Per 1,000 Impressions)
How much it costs for your ad to be shown 1,000 times.
Conversion
When someone takes an action like filling a form, calling, or buying.
Landing Page
A page built specifically to turn visitors into leads or customers.
ROAS (Return On Ad Spend)
How much money you make back compared to what you spent on ads.
Web Design & Development
UI (User Interface)
What your website looks like.
UX (User Experience)
How easy and enjoyable your website/product is to use.
CMS (Content Management System)
The system you use to edit your website, like WordPress or Squarespace.
HTML
The basic code structure used to build your website pages.
CSS
Controls how your website looks, like colours and layout.
JavaScript (JS)
Adds interactivity like buttons, sliders, and animations.
Responsive Design
A website that works properly on mobile, tablet, and desktop.
Hosting
Where your website is stored so people can access it online.
Domain
Your website address, like www.northsidedigital.ie.
Marketing Terms
B2B (Business to Business)
Selling products or services to other businesses.
B2C (Business to Consumer)
Selling directly to customers.
Lead
Someone who has shown interest in your business.
Funnel
The journey from someone finding you to becoming a customer.
TOFU (Top Of Funnel)
The early stage where people are just becoming aware of a problem or looking for general information.
MOFU (Middle Of Funnel)
The in-between stage where they’re comparing options.
BOFU (Bottom Of Funnel)
The final stage where someone is ready to take action, like buying, booking, or getting a quote.
CTA (Call To Action)
A prompt telling someone what to do next, like “Book Now” or “Get a Quote”.
Branding
How your business looks, sounds, and feels to customers e.g. your logo, font & colour palette etc.
Engagement
How people interact with your content, like likes, comments, and shares.
AI & Modern Stuff
AI (Artificial Intelligence)
Technology that can create content, answer questions, and automate tasks.
AIO (AI Optimisation)
Making your content more likely to show up in AI tools like ChatGPT or Google’s AI answers.
GEO (Generative Engine Optimisation)
Optimising your content so it shows up in AI-generated answers, not just traditional Google search results.
LLM (Large Language Model)
The technology behind AI tools that understand and generate text.
Automation
Using tools to handle tasks automatically instead of doing them manually.
Analytics
GA4 (Google Analytics 4)
A tool that shows how people use your website.
GSC (Google Search Console)
Shows how your website performs in Google search.
Impressions
How many times your website or ad is shown.
Clicks
How many times people actually click on your site or ad.
Bounce Rate
People who land on your website and leave without doing anything.
Session
One visit to your website.
Local SEO
GBP (Google Business Profile)
Your business listing on Google Maps and local search.
NAP (Name, Address, Phone Number)
Your business details. These need to be consistent everywhere online.
Citations
Listings of your business on directories and websites.
Reviews
Customer feedback that helps build trust and improve rankings.
Northside Digital.
Everything You Need under one roof.
Your brand is what people judge before they ever speak to ya. We build logos, colours and visuals that make you look sharp, trustworthy, and miles ahead of the lad down the road.
From business cards to flyers and everything in between: if it’s going in someone’s hand, it better look right. Clean, professional print that actually makes people take you seriously.
Your website should do more than just sit there looking pretty. We build fast, mobile-friendly sites that turn visitors into customers. No messing, just results.
What’s the point of a great website if no one can find it? We get you showing up where it matters; bringing in real traffic, real leads, and real business.
