Fingal Stoves & Fireplaces
Turning Local Searches Into Genuine Stove Installation Enquiries.
This project focused on helping Fingal Stoves & Fireplaces generate more valuable local enquiries through a redesigned landing page, targeted Google Ads management and a fully optimised Google Business Profile. The campaign has generated approximately 15 leads at an average cost of around €20 per enquiry.
- Landing Page Redesign
- Google Ads
- Google Business Profile
- Conversion Optimisation
- Local Marketing
- Lead Generation
- Conversion Tracking Setup
Building A Stronger Local Lead Generation System.
Fingal Stoves & Fireplaces already had the experience, services and completed projects customers were looking for. The challenge was presenting them clearly online and turning more local searches into genuine enquiries.
We redesigned the main landing page to make the company’s services easier to understand, strengthen trust and give potential customers a much clearer route to get in touch. The page was built around the questions people have when considering a new stove, with prominent calls to action and a stronger focus on stove supply and installation.
Alongside the website work, we optimised the Google Ads campaign to target relevant local searches while reducing wasted spend. The Google Business Profile was also updated with new branded visuals, project photography, featured posts and stronger connections with the advertising campaign.
Together, these improvements created a more joined-up system for attracting local customers and converting them into enquiries.
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The Google Ads campaign brought in over €10,000 worth of work in just eight weeks, with less than €300 spent on advertising. We’re delighted with the return it has generated for the business so far.
— Darren, Fingal Stoves & Fireplaces
Key Features.
A practical lead generation project combining a stronger landing page, focused advertising and improved visibility across Google Search and Maps.
Conversion Focused Landing Page
The landing page was redesigned around the needs of potential customers, with clearer service information, stronger trust signals and prominent ways to call, message or submit an enquiry.
Google Ads Setup & Management
The campaign was reviewed and optimised to focus spending on searches with genuine commercial intent, helping Fingal Stoves attract customers actively looking for stove installation services.
Google Business Profile Optimisation
The company’s Google Business Profile was refreshed with updated branding, project imagery, featured posts and more complete business information to improve its appearance across Google Search and Maps.
Campaign & Profile Integration
The Google Business Profile was connected with Google Ads, allowing relevant business information and location details to appear alongside advertisements and provide additional ways for customers to engage.
Improved Conversion Tracking
Website forms and key customer actions were tracked to provide a clearer picture of campaign performance and show how many genuine enquiries were being generated.
Ongoing Local Visibility
The project established a stronger foundation for continued growth through customer reviews, completed-project content, Google Business Profile activity and ongoing advertising optimisation.
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